What techniques does this trailer use to persuade an audience to see the film?
Throughout the New Moon trailer, they use different angles, however the main two angles are: high and low angles. The high angle is usually used on Bella, the protagonist, which connotes vulnerable, powerless and lack of knowledge. Some crane shots are used to show the scenery to understand the setting and the dangers of what should happen in that particular scene. The angles persuade the audience to understand the hierarchy and identify with the character, especially with the protagonist Bella. When the angles are shown with human to human the angles are mid-angle shot to show equality and how they understand each other and how we can relate to her as well.
They use a variety of editing mainly fade to black, by using fade to black it creates mystery and mischief, as well as looking as if it was a blink of an eye to show the natural movements throughout the trailer. The soft movement allows the audience to understand and absorb the information provided before it moves on the next scene that creates more suspense. The colour black connotes darkness and questions the storyline.
The sounds used were both diegtic, which is the voice over and the tension but also gives hints about the story and non-diegtic, which is when they talk helping the audience to understand the character by the way they talk and how they represent themselves.,
The mise-en-scene are in the school, sea, forest and the voltory, the school and the sea created the most dramatic scenes however the voltory was an unusual place because it created an exciting atmosphere for the audience and also creates suspense because it was not a common area in the trailer. In the bedroom, the camera angles connotes the character wants to escape the isolation and search for him in her dreams but it traps her even more.
At the end, there is close-up of Edward and it cuts the sound off, this show what the story revolves around. They are low-key looking up to the vampires (Edward) and the ware wolf (Jacob), the voltory look down at Edward but everyone else look up to them.
How is gender represented in this trailer?
During the trailer, the subordinate group women needed the dominate group (Bella needs Edward or Jacob). Women are weak without the males, vulnerable; this is shown by Bella saying “I belong with you”, she is screaming in her dreams because she knows that she is missing a part of her, Edwards, and it is like someone is ripping her heart in two. She is unintelligent as she questions Edward “vampires have laws?”
Some of the women have a higher power and status, for example Edwards’s sister and the voltory- Jane, she has much more power especially the voltory. As the movie goes on Bella gains power but still seems as a weak character.
Men have a high status and physically and mentally, however they become weak of love as Edward wants to kill himself to be with his “dead” girlfriend (Bella).
What target audience would be attracted to this film?
The violence and the romance attract the male and female, however the primary audience is girls aged 14-24, socio-economic class DE because of the typical love triangle. The book adaptation attracts more girls than girls because of the intimate description of the story. The good looking males attract more girls than boys as well, the girls can also identify with Bella because many girls ages 14-24, tend to think about falling in love.
The clothing is common and make up is simple to make the story more realistic and finally the theme and narratives are young characters because there still in college to allow a range of ages to identify with them.
What Hollywood values can you identify in this trailer?
Hollywood values consist of: well-known actors, Robert Patterson, best sellers book and only Hollywood does only best sellers, low budget movies tend not to have a book, or if they do it is not going to be a best seller. The movie is a hybrid genre to attract a larger audience and the area they filmed in was a high status location to connote a large amount of money they had for this movie, also in the school car park you can see the type of cars in there, they are all high classed expensive cars.
The dominant ideology value of Americans being wealthy shown by the cars. The devices Hollywood use are high-tech shown by their own music made for the movie, the special affects used in the movie, for example, Jacob; from being a human to a ware wolf. The scenery is all glamorised and they are able to hire equipment such as green screens.
