Take That
E-media: They able to go on their sites and comment on their songs
Twitter- they are able to follow them and also interact with other Take That fans and also show pictures of them that they took.
Facebook- they are also allowed to know what the band is doing. E.g. when they are going on tour
YouTube: to see all their albums and they are able to express their views
Broadcast: Adverts-M&S, TV programmes- ‘come and don’t look back’
Print: T-shirts of their faces and their albums, Calendars, mugs etc.
These show that different audiences are able to interact because some will be able to assess them through the internet and some will be able to do to their tours or concerts, from which they can interact with them.
Audience do play a large role in ‘Take That’ because they create most of E-media such as: facebook groups and twitter. Also, they are able to make t-shirts (personalised) and sell them on EBay, which is helping the Take That increase their fan base because they are able to get hold of t-shirts, that has not been made legally, but it is able to make and sell to increase word of mouth of ‘take that’.
Some of their television programmes have question and answers allowing people to call in and ask questions or being a part of the audience and being able to ask in person, and when they also appear on X-factor, on the extra factor they are able to have call ins or read out twitter/facebook comments to them.
The gratifications across all three platforms are similar as for E-media and Broadcast, they both offer entertainment and escapism because of the music videos and images on E-media and broadcast is similar to the music played on the channels and there television shows also show their music and they are able to express their personalities from the audiences questions.
However, to some extent, E-media also gives educational/information to the audience, for example dates of their tours and information about the group members e.g. birthdays, status etc. Also, social interaction by websites and magazines also they are also information and identification by the song lyrics, some lyrics relate to different situations and people listen to specific songs depending on what sort of situation they are in. Identification also occurs from books they have published which allows them to get sympathy and , by word of mouth, more people identify with them and turn their dislike to like.
Take that are reacting to the change in technology by still printing out albums but also having put them on YouTube, to encourage people to listen to them and want to buy the albums. Also they have put them on iTunes where you pay to download; there are a lot of people that use iTunes which helps Take That financially.
The institutions are attempting to reach and engage the audience by decreases the prices of their albums on shelves due to the recession and increasing songs sold online. They are also uploading only samples of the songs to encourage the audiences to buy the albums. However, what people are doing now is buying the albums and uploading it on to the internet while people are downloading illegally.
The economic issues behind the constructions are, like mentioned previously, downloading illegally; this has a massive downfall to the economic issues to the band because there is a decrease to the buying of albums in stores or online shopping.
Cheryl Cole
E-Media: They able to go on their sites and comment on their songs
Twitter- they are able to follow them and also interact with other Take That fans
Facebook- they are also allowed to know what the band is doing. Eg. The dates of when they are going on tour
YouTube: to see all their albums and they are able to express their views
Broadcasts: Adverts-L’Oreal, TV programmes- Piers Morgan, X-factor
Print: T-shirts of their faces and their albums.
The audiences are able to play a part by making their own t-shirts with their faces on and facebook fan pages. They are also able to interact with them through concerts, for Cheryl Cole you are able to interact with her through X-factor as on X-factor they have an extra factor where the audiences are able to call in or Skype and when they do many people express their opinion about the judges. Therefore it allows the audience to interact with her.
They also interact with her through her website, and on the Piers Morgan show they will be able to email questions that they would like to know about her. They are able to interact by the television shows she stars one.
The audience play a role in constructing a media text by facebook groups, twitter pages and YouTube, this helps to express views on the songs from the artist, in this case Cheryl Cole.
The gratifications are similar as they do have escapism and entertainment for both e-media and broadcasting, and also for e-media it is educational/ informational by the personal information posted about her on blogs. Also, in all of the platforms identification is used because she is a normal person like us that went on a talent show that changed her life, to show she was not born in to a famous family, and shows the area she is from is not very wealthy from which it connotes that anyone is able to get far if they continue with their ambitions. She is also information and identification by the song lyrics, some lyrics relate to different situations and people listen to specific songs depending on what sort of situation they are in.
Identification also occurs from books they have published which allows them to get sympathy and, by word of mouth, more people identify with them and turn their dislike to like.
Cheryl Cole is using her X-factor judge as an advantage as she is using that to promote her recent songs that she has released by performing it on the live shows. This however would encourage them to look on YouTube and download it illegally, this is an economic issue behind the distribution towards media texts.
However, on Cheryl Coles official site, she has competitions that allows the audience to get a buy one get one free CD of hers which would encourage them to participate in the competition and people that are not fans of hers will still go the competition to get the CDs and sell it on to Amazon or EBay, which is also an economic issue to Cheryl’s economic income to the institutions.
N-Dubs
E-Media: They able to go on their sites and comment on their songs
Twitter- they are able to follow them and also interact with other Take That fans
Facebook- they are also allowed to know what the band is doing. Eg. The dates of when they are going on tour
YouTube: to see all their albums and they are able to express their views
Broadcasts: Adverts , TV programmes- 4Music being NDubs
Print: T-shirts of their faces and their albums.
The audiences are able to play a part by making their own t-shirts with their faces on and facebook fan pages. Albums- itunes
The three texts enable different types of audiences to interact by going to their concerts and tours. Due to the fact they have their television show “ 4Music Being N-Dubs” it helps them to bring in more of an audience because many people watch 4music and 4music is shown on channel 4 sometimes so it helps people to know what N-Dubs is about.
The audience play a role in constructing N-Dubs by having facebook fan pages, Twitter, YouTube and having personalised t-shirts having their saying “na na naii” on the hoody which helps increase circulation of N-Dubs. Also, they also star in other peoples concerts such as Tinie tempahs, Skeptas due to the fact they feature in their songs, this helps people know more about them, as they are showing their music with another competitors audience.
The gratifications are similar as they have information, identification, Escapism and social interaction. They have informational as they have blogs which people are able to assess and their television show people are able to identify with them as they are ordinary people from North-London and was found on YouTube. Escapism by the music lyrics and social interactions by their books and their YouTube clips. Identification also occurs from books they have published which allows them to get sympathy and, by word of mouth, more people identify with them and turn their dislike to like.
N-Dubs use other artists to advertise themselves with for example Mr Hudson and Skepta, they use them and sing at their concerts to encourage the competitors audiences to buy their albums. The economic issue like the rest is downloading illegally as it would decrease the income severely. By advertising themselves at different gigs they are engaging a wider audience than expected.
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