Banned Adverts- Ms Wigley

Anti-Bullying Advert
This advertisement was banned from being shown on national television, because the imagery, which consisted of a twelve year old/ teenage girl sewing her mouth closed. This was deemed to be too brutal for a young audience to watch. This connotes how victims feel silenced from bullies. By a teenage girl sewing her mouth together encouraged little girls and may encourage boys to result to self harm.

However, the disturbing imagery allows awareness to adults of the devastating effects that bullying can have. This goes against one of the standard codes which is: section seven -children, 7.4- physical harm; 

"advertisements must not contain material which would lead to physical harm to children"

Also, section six, 6.2 violence and cruelty:

"advertisements must not encourage or condone violence or cruelty"

They say advertisements must not appear to condone people using violence or aggression to get their way in everyday life.

Personally, the advert has negative and positive values, it teaches parents/ young adults about how serious bullying can go, self harming. On the other hand, the negative values are: children that watch this advert may want to copy her because they have no one to talk to. Some children may find it "cool" and try doing it to themselves just to see how it looks on them. This advert shows the reality of bullying and peoples emotions about it, but the imagery is far too brutal for any age group to watch.http://www.youtube.com/watch?v=wklre2_18

Nike Advert

This Advert was also banned from being shown on national television, because the content  is not appropriate for young children to watch. they have images that would frighten them and also this could connote that if you brought products from this company, life threatening situations may occur (which obviously would not happened however people may assume things)

This could go against the standard code ;section seven, 7.2 unrealistic expectations

"Advertisements for products of interest to children must take account of the level of experience in those in the relevant age groups so as to avoid arousing unrealistic expectations"

I am in favour with banning this advertisement because it is not suitable for many age groups and it also does not express any positive values besides you live longer if you wear their products, which does not relate to the actual advert itself. http://www.youtube.com/watch?v=g_UOVFqjay0

Mercedes

Finally, this advert is advertising a car brand, and was banned for being insulting to a certain group of people. this would have been 'blondes', they quote "beauty is nothing without brains". the advert is about a blonde lady walking in to a library and ordering food, she then told that it is a library and she takes note of that whilst she looks around and then starts to whisper her order to the librarian. People that are blonde may take offence to this because they are seen as "dumb blondes" and not all are that dumb.
This goes against the standard codes: section six, 6.6 harmful and or negative stereotypes:

"advertisements must not prejudice respect human dignity or humiliate, stagmatise or undermine the standings of identifiable groups of people"

They say some stereotypes can be harmful and deeply insulting to groups of people.
 
I question why this advert was banned, due to the saying "dumb blondes" not may poeple take offence to that so why should they take offence. However, by quoting "beauty is nothing without brains", i believe to be offensive because they are suggesting people that are not clever are not beautiful and people that are blonde are not intelligent. Therefore, i believe that advert should not be banned. http://www.youtube.com/watch?v=l38blGqVeHc&NR=1