Lynx
The lynx advert is about a man that is doing something for money, the lady in the advert is like a sectary, the subordinate group, that starts to laugh about the man, dominant group, not getting the money, he man then pulls out a bottle of lynx and sprays it on himself, which then gets the women to loosen her hair and go after him. This connotes how powerful the spray is, and it will help you get what you want.
Lynx produced this advert to show that men are very dominant or sexually dominant. The groups involved are: women and male, all shown in high class status. Whereas, the guy has no status at the beginning where we see him surrounded by rats connoting that he was no one and when he sprays the lynx on him he has a status.
The particular representation was selected is show any man could be attractive. In the advert, the protagonist is a young man, aged around twenty. His lifestyle presented does not seem to be a high class or a working class; the way he dresses was casual to show he does not any status. The first lady seen on screen is dressed smartly, which suggests that she has a higher class/status compared to the man. Her hair is tied back to show dominance and sophistication. These aspects helps the audience respond to these things because many women have a higher status and stereotypically ladies run after good looking man that have a higher status. But in this advert it has shown to be different. The man has no status but because of the spray, it has drawn the ladies in. therefore, women are seen as weak. The old man that is offering the money to the other man is seen as a high class with a lot of power because he had money, this connotes that the money is the reason why the lady had stuck by him, but when the man sprayed lynx on himself and walked away, it attracted her to him because the spray made him sophisticated and powerful to attract all those ladies to him.
The advert connotes that you do not need to be a higher working class to be dominant in a males view.
Alternative
Gucci Guilty promotion is perfume. The advert starts off with showing that actual perfume and then goes in to showing a lady driving an expensive and high classes car. As she starts to speed fie emerges from her back tyres, she then shows her skills and drifts with the wind blowing her hair. she gets out her car and embraces the smell, then a man introduced he walks over to the bar and sits there, she walks and a stares at him, he turns around and walks towards her and then they make sexual contact.
A lady driving a high class, expensive car shows an alternative view because you do not usually see someone in the subordinate group to be driving a good car. Another alternative view was by the look she has control of the man and made sexual contact with him without her walking over to him. This connotes the power you gain if you get this perfume.
During their intimate scene, usually the dominant, male, is usually taking control however, in this scene the women is taking control by taking his clothes off and she is on top taking lead. This connotes the power and control you gain; it will also give you confidence to do things that never usually happen.
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